# zicula-sponsor-mkt-kit — free sample

Three real files from the full kit (16 files), each **trimmed to taste** — enough to
judge the quality, not enough to run your first outreach campaign:

- `OUTREACH-SOP-preview.md` — Steps 0–1 of the outreach SOP, complete: the one-hour
  prerequisites and the full prospect-list-building procedure (the 4 sources ranked by
  quality, the 3 qualification checks, why scraped lists burn your sender reputation),
  plus Email Template A (first touch to a company already sponsoring a similar
  newsletter). The full SOP continues with Templates B–D, the day-0/4/10 cadence,
  four objection scripts, the booking + pre-flight procedure, the 48h click-report
  template, and the re-book loop where the money actually is.
- `AD-SPECS-preview.md` — the three-slot definition table (Classified / Primary
  Spotlight / Issue Takeover: position, copy limits, image rules, exclusivity,
  deadlines) and the first three asset rules you paste to sponsors verbatim. The full
  spec adds the 48h pre-flight checklist, the post-issue click-report format, and the
  refund/slip policy you agree on before booking.
- `tracker-sample.csv` — the 11-column deal pipeline with 2 of the 6 worked example
  rows (one `contacted`, one `booked`). Opens in Google Sheets, Excel, Numbers, or
  LibreOffice. The full tracker adds the replied/prospect/closed states and the rest
  of the example pipeline the SOP walks you through.

What the full kit adds (beyond the excerpts above):

- The rate calculator (`rate-calculator.html`) — turns your subscribers × open rate ×
  audience type into three defensible slot prices from the CPO benchmarks operators
  quote. Runs offline in any browser; every outreach price comes from here.
- The one-page media kit (`media-kit.html`) — edit one CONFIG block, print to PDF.
  The attachment every "send me your media kit" reply asks for.
- The advertise-page template (`sponsor-landing.html`) — a public "Advertise with us"
  page with three fixed-price slots and Stripe Payment Link placeholders, so sponsors
  book and pay without a single call.
- The rest of the operating docs: SETUP (the 60–90 minute setup order), CUSTOMIZE
  (per-file editing map), MANIFEST (what every file is and what depends on what), the
  buyer README, and the single-operator commercial license.
- `screenshots/` — real renders of the kit's own files, so you can see each artifact
  before you build yours.

$49 one-time · free updates for v1.x · 30-day full refund ·
<https://sponsor-mkt-kit.zicula.trade/>