Newsletter Sponsor Kit

Sell sponsor slots directly — ad networks won't take you below 50,000 subscribers

Paved needs 50k subscribers. beehiiv's network needs beehiiv. The neutral marketplace died with Swapstack. Direct sales is the road left open — and this kit is everything that road needs: a rate calculator with the real CPO benchmarks, a one-page media kit, a fixed-price advertise page, an outreach SOP with email templates, and a deal tracker. One payment of $49 — then the tools are yours forever.

Get the kit — $49
One-time payment · ≈ ฿1,690 · instant download · free updates v1.x
Instant download · 30-day refund, no questions · human reply within a day · secure checkout by Stripe
Every Zicula kit ships with its own key art — this one's yours.

What's inside the kit

Sixteen files, zero dependencies, no accounts: two browser tools, three procedure docs, a tracker sheet, a license, five screenshots of the kit's own files, and the docs that wire them together.

Prices in 5 minutes

Rate calculator with real benchmarks

Subscribers × open rate × audience type → three defensible slot prices, from the CPO ranges operators quote ($20–50 per 1,000 opens general, $75–150 B2B/dev). Runs offline in any browser.

Sponsor-facing

One-page media kit template

Edit one CONFIG block, print to PDF: stat chips, audience bullets, your three slots with specs and rules. The attachment every "send me your media kit" reply asks for.

Self-serve

Advertise-page template

A public "Advertise with us" page with three fixed-price slots and Stripe Payment Link placeholders — sponsors book and pay without a single call. Host anywhere static.

The sales dept

Outreach SOP with email templates

Where to find companies that already sponsor newsletters like yours, a 4-email sequence (day 0/4/10 + breakup), objection scripts, and the booking → click-report → re-book loop.

Memory

Deal tracker sheet

An 11-column pipeline CSV — prospect → contacted → booked → run → reported. Import into any spreadsheet; every send logged, so your next price quote is evidence, not vibes.

Per deal

Ad specs + pre-flight checklist

Slot shapes, asset rules, the 48h deadline checklist and the post-issue click-report format — the page you paste to every booked sponsor.

SETUP guide, step by step
SETUP guide — the 60–90 minute order, step by step
Rate calculator with a worked example
The rate calculator with a worked 5,000-sub example
One-page media kit template
The one-page media kit template (example data)
Outreach SOP
The outreach SOP: sources, qualification, templates
Advertise page template
The advertise page as a sponsor sees it (example data)

Real files from the zip, rendered as-is — no mockups.

Who's behind this?

Zicula is a one-person studio — hi, I'm Zic. Every kit here, including this one, is written, tested and shipped through documented process, and the support email is answered by me, not a helpdesk. This store's own build, QA and deploy pipeline runs on the same kind of SOPs and checklists we sell.

  • Free sample, instant download — no email required.
  • 30-day refund, processed in Stripe — no forms, no interrogation.
  • Free updates forever — full history in the store changelog.
  • Real human support: [email protected]

Straight talk: what this kit is and isn't

It's a sales department in a zip for newsletters with roughly 1,000–50,000 subscribers — the band ad networks lock out. It contains benchmarks, templates and procedure, not results: what you earn depends on your audience, your niche and your execution.

It's not a marketplace or an ad network. Nothing here finds sponsors for you automatically or handles bookings on your behalf — you are the ad sales department, and these are its tools. The benchmarks are starting points, and the calculator says so on its own page.

Example data is fictional. The templates ship with a placeholder newsletter (The Deploy Weekly) and made-up stats so you can see the finished shape — every field is meant to be replaced with your real numbers before anything reaches a sponsor.

From zip to "open for sponsors" in one afternoon

The order matters; the included SETUP.md walks it end to end.

Step 1

Set your prices

Run the calculator, sanity-check against your gut, write the three numbers into the media kit and the advertise page.

Step 2

Publish your advertise page

Edit two CONFIG blocks, create Stripe Payment Links (no code), host the page anywhere static, link it from your newsletter footer.

Step 3

Start the pipeline

Build your first 30 qualified prospects from sponsors of similar newsletters, run the email sequence, log everything in the tracker.

One price. The tools are yours.

No subscription, no per-booking fee, no network cut.

$49 one-time payment

≈ ฿1,690

  • Instant download after checkout
  • Free updates for v1.x
  • Single-operator commercial license — your newsletters and client work
  • Plain HTML + text files, work offline, yours forever

Secure checkout via Stripe · card payments · taxes calculated at checkout

Instant download · 30-day refund, no questions · human reply within a day · secure checkout by Stripe

Not sure yet? Try a free sample

Three real files from the kit, trimmed to taste: Steps 0–1 of the outreach SOP with the prospect-list procedure and Email Template A, the three-slot ad-spec table with the sponsor asset rules, and the 11-column deal tracker with 2 of its worked example rows. Instant download — no email needed.

Download the free sample (zip) Read what's inside first →

Frequently asked questions

What exactly do I get?

A zip with 16 files: rate-calculator.html, media-kit.html, sponsor-landing.html, OUTREACH-SOP.md, AD-SPECS.md, tracker.csv, README/SETUP/CUSTOMIZE/MANIFEST docs, a single-operator commercial license, and a screenshots/ folder with real renders of the kit's files. No build step — the HTML tools open in any browser and work offline.

Does it work for my newsletter's size and niche?

It's built for the 1,000–50,000 subscriber band where ad networks stop accepting you. The calculator's benchmarks lean B2B/dev/AI (that's where the $75–150 per-1,000-opens range comes from) but include a general-interest mode, and the procedure itself is niche-agnostic.

Is this a marketplace? Will you find sponsors for me?

No — deliberately. Neutral sponsorship marketplaces below 50k subscribers have a graveyard: Swapstack was acquired after three years and roughly $2M lifetime volume, Passionfroot pivoted up-market, Paved sits behind its 50k wall. What survives at this size is direct sales. The kit gives you the tools and the procedure; the sends are yours.

What is the refund policy?

If the kit doesn't fit how you work, email the address on your receipt within 30 days of purchase and we'll refund you in full — the zip is yours to keep or delete. One refund per purchase; we only ask for optional feedback.

Why not just use free templates?

Free templates stop at the design. This kit's value is the connected procedure: prices derived from quoted CPO benchmarks → a media kit that matches them → a page that takes payment → an outreach sequence with scripts → a tracker that makes your next price quote evidence-based. The chain is the product.

Next month's issue could carry its first paid sponsor

$49 one-time · ≈ ฿1,690 · instant download · free updates v1.x

Get the Newsletter Sponsor Kit — $49

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